NYX KTV Johor Bahru Malaysia is located in the core business district of Johor Bahru City. It is invested and built by Chinese capital. It is positioned as a high-end luxury entertainment benchmark project. It is specially tailored for Chinese entrepreneurs, international business people and local high-end consumer groups. It aims to fill the market gap of Johor Bahru's high-end entertainment venues and establish a new benchmark in the entertainment industry. The project takes "high-end customization, cultural integration, and intelligent innovation" as the core concept, combined with Malaysia's unique market demand and multicultural background, to create a multi-functional entertainment space that integrates luxury entertainment, business negotiations, and theme parties. In terms of design, the project fuses modern design with local Malaysian characteristics, combining tropical rainforest elements, traditional Malay patterns and modern art, through dynamic lighting, art decoration and intelligent technology, to create a space atmosphere with both cultural heritage and modernity. The welcome hall is highlighted by large crystal chandeliers and dynamic projection walls, creating a highly ceremonial and luxurious atmosphere, while the box design is based on flexibility and customization, including tropical rainforest-themed boxes, star party boxes and VIP supreme boxes. Each box is equipped with top-of-the-line Dolby Atmos system, intelligent lighting and high-end service facilities, especially VIP boxes. There are also private bars and separate toilets to provide customers with the ultimate private experience.

The modular decoration project is a major technical highlight of NYX KTV. The project adopts international leading modular construction technology to achieve high efficiency and accuracy from design to construction. 85% of the decoration components are prefabricated in the factory, including core components such as sound insulation wall panels, ceiling modules, lighting systems, etc., which greatly shortens the construction period to 60 days, saving 40% of the construction period compared with the traditional decoration mode. At the same time, it ensures that the construction error is controlled within 0.5 mm, presenting a high-quality decoration effect. The modular construction also significantly reduces the decoration waste and realizes green environmental protection. The selected environmentally friendly materials and repurposed modular components further enhance the sustainability. The modular sound insulation system is a highlight of the project. Using the international leading sound insulation wall panel module, the sound insulation performance of the box reaches the STC-55 standard, far exceeding the industry average, providing customers with absolutely private entertainment space.

In terms of intelligence, NYX KTV has introduced a full set of intelligent control systems. Lighting, audio, air conditioning and other equipment are modularized and integrated. One-click switching of business, party, romantic and other scene modes through the central control system can meet different customer needs. Intelligent sensors can also collect customer behavior data in real time to optimize the utilization rate of boxes and service efficiency. In addition, the project is equipped with modular monitoring equipment and intelligent service robots to provide food delivery, wine delivery, cleaning and other services to comprehensively enhance customer experience and safety.

In the future, the project plans to open chain branches in other core cities in Malaysia (such as Kuala Lumpur, Penang) to further expand the high-end entertainment market. As a pioneering project in the Malaysian entertainment industry, NYX KTV not only brings a new luxury experience to customers through the application of modular decoration engineering and intelligent systems, but also sets a new benchmark for the Malaysian high-end entertainment industry.